Search Engine Optimisation
What is Search Engine Optimisation?

SEO is the process by which your website is modified to best present what you do to search engines. Search engines rank websites by two criteria: 1. content - unique content with relevant keywords in the body copy, and 2. link popularity - the number of quality incoming links to your website. There are other important factors that determine your search engines ranking, such as: website architecture, content visibility, its code and how natural it appears to the search engines.

Consultation & Keywords

Our optimisation technicians will check your website to ensure that optimisation will not compromise your website’s functionality. Then, using manual searches as well as proprietary research software, our optimisation technicians will create a list of the most highly-trafficked and targeted words in your industry. They will then consult with you to choose the final keywords.

Content Creation

After a list of keywords has been generated for your website, it is passed along to our content designers and copy writers, who create unique content. Our writers will ensure that your copy utilises the keywords in accordance with the right densities and marketing of your website. They will also consult you before developing your content, to make sure the essence of your website is not compromised.

Website Redevelopment

Our optimisation engineers will work closely with our copy writers to integrate the optimised content within your website to present your keywords with search engines. All facets of a website, including: its architecture, meta tags, alt tags, graphic-text, internal link structure, backward links and sub-pages will be made search engine algorithm ‘spider friendly’.

Link Development

Developing incoming links from other websites, that are well established and have commonality with your website, is one of the major influences on attaining high-rankings. Link development is essential to the success of your website and can be done in various ways; directories, reciprocal link exchange with related websites, fee-based directory submissions and targeted link buys are ways of developing a high quantity of high quality links.


After the optimisation process is complete, we will submit your website to all the major search engines and directories, as well as several other quality directories which will add to your link popularity.


Before we start the optimisation process, we will write a ranking report to show where your website ranks with the various search engines. Once optimisation is complete, we will write reports again every 30 days to check on the progress of your website via e-mail. In addition to the monthly ranking reports, our staff runs weekly search engine monitoring to verify that your website has not been dropped by any of the major search engines.

Optimisation Fees

Fees will depend on the competitiveness of your keywords. If you are interested in a quote, please request a quote online. Also, provide your phone number and when the best time is to reach you. One of our analysts will evaluate your page and get back to you.

Call us on 01656 673360 or complete the form below:

Standard Package

Fully-optimised website
(without linking campaign)

  • Comprehensive Consultancy
  • Fully-Optimised Content
  • Fully-Optimised Coding
  • Fully-Optimised Design
  • Search Engine Submission
Advanced Package

Fully-optimised website
+ 6 month linking campaign

  • As Standard, PLUS:
  • Paid Directory Submission
  • 6 Month Linking Campaign
  • Monthly Performance Report
Ultimate Package

Fully-optimised website
+ 12 month linking campaign

  • As Advanced, PLUS:
  • 12 month linking campaign
© 2006 SMART Business Plans