Frequently Asked Questions
A business plan is a summary of how a business owner, manager, or entrepreneur intends to organize an
entrepreneurial endeavor and implement activities necessary and sufficient for the venture to succeed.
It is ultimately a written explanation of your company's business model.
SMART Business Plan will produce a comprehensive plan and will be an essential tool if you are raising
capital, securing a loan, or seeking to attract investment of any kind for your new business idea. It
will show customer profiles, competitors’ strengths and weaknesses, marketing activity, revenue estimates,
suppliers’ attributes, set-up costs, start-up funds, and an all-important 12-month cash-flow forecast.
Every business, no matter how small, needs a working plan for the future detailing where you are now,
where you want to be and your strategy for growth.
With something as important as a business plan it is always beneficial to get a second opinion. Although
some people choose to employ a bank worker, solicitor or accountant to complete their business plan an
experienced business consultant/writer will be highly valuable in aiding you to complete your business plan.
The length of a typical business plan can vary from 3 pages to a 100-page document. It really depends on the business.
You can never be 100% sure of getting funding no matter how well we do your business plan, but one thing
is for sure: you are virtually guaranteed that you will not get funding if you don't write a business plan.
Obviously each individual business is different but a typical plan will contain an Executive Summary,
Company Profile, Competitive Analysis, Marketing Strategy, Management and Financial sections.
Internal business plans can be shorter. As your audience is yourself, fellow managers or your employees,
you don't need to put in so much detail as you would for outsiders who don't know your business.
Internal business plans can be more dispassionate. You don't need to disguise unhelpful facts that
may put off investors. You need to see reality as it is so you can deal with any problems the business is facing.
We are an expert online business plan service - therefore we have considerably fewer overheads than a
high street equivalent or consultancy service - this keeps our costs down to a minimum, allowing us to
pass on our savings to our customers.
WorldPay is the online division of Royal Bank of Scotland, voted "UK's Best Bank" 2003, and uses
military-strength encryption and secure servers. This system has never failed or been compromised,
and is far safer than over-the-phone transactions.
What is a Business Plan?
